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#EXECUTIVE COACHING

Group Coaching: How It Works and Why It Matters

BY
Andrew Langat
November 13, 2024
An image showing a coach leading a group session to improve skills, share insights, and encourage teamwork among participants.
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Coaching is a deeply personal journey; in most instances, opting for one-on-one coaching sessions might lead to better results. However, group coaching has its advantages, so it has become one of the most popular paths for personal development.

This coaching is also unique because coaches work with multiple clients and encourage conversation and insight-sharing during group sessions.

Coaching in a group setting has several advantages that set it apart from one-on-one coaching sessions.

Group sessions are great for shared knowledge on key professional skills such as:

  • Time management
  • Stress management
  • Public speaking
  • Negotiations
  • Conflict resolution
  • Work-life-balance
  • Resilience and adaptability

This approach leads to coaching outcomes that are not possible with individual coaching.

Other benefits are listed below:

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Benefits of Group Coaching

1. Group Coaching Programs Help Individuals Form Social Connections

Many brilliant people often struggle to form social connections. However, sharing and learning in a group setting can help alleviate this.

By its nature, group coaching helps build and strengthen social connections. These social connections can help professional development in several ways.

Social connections are crucial to building a professional network, getting referrals from others, and access to great mentors.

A group program brings individuals with shared goals, merits, challenges, and interests. These character traits build a sense of camaraderie, and through this, social connections emerge.

Group members often continue building connections beyond the confines of a group coaching session and enjoy the benefits of these connections long after the group program ends.

2. Group Members Learn From Others

It is a proven fact that groups have more wisdom than individuals. This fact is one of the main benefits of group coaching. A well-structured group program will encourage members to share their experiences and, in the process, teach others through story-telling.

In the above-said group coaching models, members first observe how different members approach challenges. This tactic helps them broaden their knowledge base and inspire creative ways to tackle their own issues.

Additionally, group sessions are the perfect place to give and receive constructive feedback. Feedback generated from the group will help you view things from a different perspective and solve challenges in unique ways.

Group members often provide feedback to one another in a supportive, constructive way. This feedback can help someone see blind spots or potential areas for improvement that they might not have noticed on their own.

3. A Group Coaching Program Helps Build Conflict Resolution Skills

Conflicts are inherent when working with others, and group sessions are no different. Conflicts arise during coaching sessions due to dominant personalities, conflicting values, and several other factors.

Watching a group coach or group member diffuse these tensions will help build conflict-resolution skills. The perfectly safe and controlled environment of group coaching sessions is the perfect place to build these skills.

Furthermore, most group coaching programs will include role-play activities that simulate conflict. These group exercises and simulated conflicts allow participants to experiment with different approaches, try new techniques, and make mistakes without real-world consequences.

4. The Group Coaching Model Helps Build Self Awareness

Self-awareness is a key trait of great leaders and professionals. Despite this, it eludes many and has resulted in many great leaders' downfall.

The group coaching model can help with this. A group program helps participants build self-awareness in several ways, including:

  • Receiving constructive feedback from participants of the group coaching program.
  • Reflecting on shared experiences with other group coaching clients.
  • Observing and learning how other group coaching clients deal with challenges.
  • Sharing personal values during a group session with other members.
  • Engaging in mindfulness exercises during group coaching sessions.
  • Learning about emotional triggers during group coaching exercises.

With the self-awareness capability picked up during a group coaching program, a group coaching client can then go on to build their career through intentional choices that align with their true selves.  

5. Group Coaching Clients Get First-Hand Experience With Group Dynamics

Understanding group dynamics is key to maximizing your personal growth. They are the subtle ways relationships and behaviors influence group functions.

Group coaching helps one understand these dynamics simply by observing how others behave during a coaching program.

Gaining first-hand experience during different group settings will give you the upper hand further along your career.

You can witness how others communicate and develop key skills such as asking insightful questions, listening without interrupting, and observing how others make decisions.

With this in mind, it is clear that the group coaching structure is perfect for aspiring leaders looking to maximize group cohesion. They can also learn how to positively influence group dynamics by promoting inclusivity, encouragement, and unity.

6. Group Coaching Is More Cost Effective For Clients

This is one of the most obvious benefits of group coaching. The individual costs for group coaching are lower when compared to one-on-one coaching.

Group coaching is more cost-effective since multiple clients share a coach's time. Hosting a bigger coaching class might cost more, but there are several ways to side-step this.

Many coaches have an online group coaching program with a membership model that caters to clients at different income levels.

Group coaching also allows coaches to earn more money while delivering more value to clients. Group coaching can cost as much as 75% less than one-on-one coaching sessions.

In addition to this, group coaching also allows experienced coaches with a proven program to scale their coaching business through techniques such as selling a pre-recorded course.

These  group coaching programs also open the door for new coaching methods, such as online courses. This allows an experienced coach to extract more value from their experience by reaching more clients through their own business.

Clients can opt for a self-paced course and pay slowly or pay for discounted group coaching packages. They can pay a little more for ongoing support, but the overall costs of a group coaching program tend to be lower.

7. Group Members Hold Each Other Accountable

Accountability is one of the most challenging aspects of any coaching business. In one-on-one coaching scenarios, coaches guide clients during a session and then hold them accountable.

This is a difficult task for even the most ideal clients. Simply put, the one-on-one coaching model will struggle to hold clients accountable.

In group coaching, coaches guide the clients, but they often hold each other accountable.

This coaching model results in person-to-person goal sharing, regular group check-ins, and honest feedback from others.

Program coaches simply have less work. They only guide the group on the basics or help the group maintain morale by celebrating wins and accomplishments.

8. Members Can Support Each Other Away From Group Sessions

Clients with the same recurring schedule may form professional relationships beyond the immediate coaching program.

These relationships help members support each other once the coaching ends or the online program expires.

Support could include the following:

  • Accountability partnerships: Members can pair up or form small groups to check in with each other regularly between sessions. These accountability partnerships can involve phone calls, text messages, or virtual meetings.
  • Group chats or online communities: These communication pathways help group coaching clients share goals, progress, and challenges. It is most appropriate for clients taking part in an online course.
  • Meetups and workshops are great for team building, and clients can discuss topics of mutual interest, brainstorm ideas, or practice skills together.
  • Real-time support during challenging times: Client relationships formed through different group coaching models can come in handy during moments of need, whether for quick advice, moral support, or to talk through a tough situation.

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Drawbacks of Group Coaching

Group coaching, like everything in life, can have some drawbacks. Most of these drawbacks are inherent to working with large groups and sharing your experiences publicly.

Understanding these disadvantages can help you make better decisions about choosing the right coaching path or setting up your own group coaching program.

1. Diminished individual attention

Working in an organizational setting can be great, but there is a risk that the coach will focus on others, and you will receive less individual attention.

The lack of individual attention will become especially apparent during live events, where the coach must focus on multiple clients simultaneously.

Coaching experience can help, but it is impractical for a coach to address every specific client and provide personalized feedback. It would take too long and significantly slow down group progress.

To avoid this, coaches work with the entire group, and if you need individual attention, you might need to consult the coach privately for an additional fee.

2. Less flexibility in scheduling

Coaching events such as cohort courses are usually planned around a predefined schedule, which may not always be convenient for everyone.

You cannot reschedule sessions, and skipping sessions could mean missing valuable insights and discussions.

If you choose to invest in a group coaching program, it is wise to fully commit and get value for your money.

Only pay for sessions you are sure to attend and consider the needs of others if you choose to skip sessions.

3. Potential for conflict

Conflict is inevitable when working with many people at once. In group coaching, there is a chance that group sessions can be interrupted by personality clashes or disagreements among members.

One common source is differences in personalities; when individuals with contrasting traits, such as introversion and extroversion, work together, misunderstandings can occur.

Another frequent cause of conflict is variations in work styles and approaches; some team members may prefer a methodical and detailed process, while others lean towards a fast-paced and big-picture approach, leading to frustration when collaborating.

Additionally, competition for resources, such as time, budget, or recognition, can create tension as team members vie for what they need to achieve their goals.

Communication breakdowns also contribute to group conflict, as misunderstandings or assumptions can lead to misinterpretations of intentions or directives.

Conflict resolution can take up valuable time during sessions and detract from the coaching experience, especially if the coach has to spend time addressing interpersonal issues.

4. Lack of privacy and confidentiality

Coaching is a personal exercise that sometimes requires privacy and confidentiality. This is one area where coaching in a group session can fall short.

It is not uncommon for clients to share personal information and experiences with others in a group setting. However, some individuals may feel uncomfortable being open or vulnerable in front of a group.

Most members will respect the confidential nature of coaching sessions, but there is a risk that confidential information might leak out.

5. Limited depth

With time constraints and multiple participants, it can be challenging for the coach to delve deeply into each person’s issues.

This might result in shallow collective wisdom, and the sessions can fail to provide a step-by-step guide to improving yourself.

Group meetings might meet session goals but still fail to provide the space needed to explore complex personal challenges thoroughly.

Individual concerns will be overlooked for large groups with one-way, one-to-many communications.

6. Peer comparison concerns

Peer learning through shared goals, knowledge, and experiences can lead to negative peer comparisons where members measure their progress against each other. This can create feelings of inadequacy or competition.

Peer comparison is the human tendency to compare oneself unfavorably to others. While some comparisons can be motivating, excessive negative comparisons can lead to various psychological issues.

If you are at risk of poor self-esteem, consider the impact group coaching can have on your mental state before committing to this path.

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How To Pick The Right Group Coaching Program

Picking a group coaching program is critical to aligning your professional growth with your training plan. A good program should meet most of your needs and even surprise you with benefits you didn't know you needed.

Here are some things to consider when choosing a group coaching program:

1. Define your needs

Knowing what you want will go a long way in helping you choose the right group coaching program. Your needs could include:

  • Elevated communication skills.
  • Career growth
  • Personal growth
  • Wellness support

Once you've clarified what you want, consider your weaknesses and areas of improvement. A group coaching program that meets all your needs will provide the most value and, thus, the most appropriate option.

2. Research potential group coaching options

Once you identify your needs, research potential options to narrow down your pick further. First, look into a group coach's credentials and accreditations.

The best way to verify a coach's credentials is to check with the International Coaching Federation (ICF). The ICF is a global organization that sets standards for coaching and provides credentials for coaches.

Once you verify a coach's credentials, look into their areas of specialization and consider whether their program model meets your personal growth plan.

3. Understand the group coaching format

Understanding a group coaching program based on its focus and format will also help you pick the right one for you.

Every program model is different, but they often focus on various topics, such as life coaching, goal setting, health, wellness, or business.

Also, the program model will be reviewed based on where sessions will be held. Online programs and live events will have nuances and be fit for different purposes.

4. Evaluate group size and dynamics

Group coaching is a catch-all term that covers small and large groups, but it is important to understand group sizes and dynamics when picking the right group coaching program.

A small group (5-20 people) will have different dynamics than a large group (20+ people).

This is a key consideration because a small group can offer more personalized attention from the coach, while a larger group can offer broader learning and networking possibilities.

5. Look out for group coaching with a clear structure

One of the key indicators of a great group coach is how they structure a group coaching program. A well-structured program model should have clear goals, a well-defined curriculum, and measurable outcomes.

A group coaching training program with a vague curriculum and unclear goals offers poor value for money, and you should steer clear.

The best way to assess this is to ask direct questions. Ask about goal-setting methods, proof of activities, and milestones achieved. Knowing the answers to this will help you understand what to expect and how progress will be measured.

6. Consider the commitment required

A group coaching program often has a fixed schedule with little flexibility. This is especially true for a course-based program model with many students. The coach needs to work with the group, and you can fall behind if you underestimate the commitment required.

For this reason, it is important to consider how much time and effort you can realistically commit. A group coaching program may require weekly sessions and extensive outside work, while another may be more flexible.

Choose a group coaching program you can commit to to get the most out of it.

7. Consider costs

The costs of group coaching can vary widely. Some coaching programs have a membership model that accommodates clients at different income levels, while others are less flexible.

A cohort-based coaching model will charge clients differently based on tailored learning paths. The price of a membership model will vary depending on interests, goals, and skill level. Consider the value of your investment before buying into a cohort-based coaching model.

Additionally, consider the program's length, the coach's credentials, and any additional resources or group coaching offering additional benefits such as workbooks, assessments, or follow-up support.

Remember that group coaching is often more affordable than one-on-one coaching, but prices can still range significantly.

8. Check reviews

Reviews and testimonials are some of the best ways to gauge the merits of a group coaching program. Many clients will publicly speak about their experiences with group coaching events such as team coaching or working with a business coach.

Use search engines to search for reviews of group coaching programs in your shortlist. Social media sites will often provide you with enough data to decide.

Additionally, many coaches will post reviews and testimonials from previous clients. These clients sign on to their programs, and they are encouraged to provide feedback, which forms a basis for these testimonials.

9. Trust your instincts

Working with any executive coach is a personal process, and your ultimate decision should be based on who you feel comfortable working with.

Consequently, it is critical to trust your instinct and choose a program where you feel a genuine connection to the coach and the program’s mission.

Trust your instincts and look for a program that resonates with you personally. Your enthusiasm will make a big difference in how much you get out of the experience.

Inspiring, isn’t it ? Want to learn more about connecting self-awareness to professional development? Get in touch today.
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Make A Difference With Group Coaching By Highrise

Are you ready to take the next step and achieve your goals through group coaching?

Highrise coaching can equip you with the tools you need to boost collaboration, build stronger connections, and drive real results.

Imagine your team growing together, learning from one another, and holding each other accountable—all in a supportive, dynamic environment tailored to your company’s goals.

Highrise can help you develop a cost-effective way to develop leadership skills, enhance productivity, and empower employees to work better together.

Email or call us, and let’s discuss how we can customize a group coaching program that meets your team’s unique needs.

Contact us today to learn more, or schedule a consultation and see how our group coaching can make a difference.

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AUTHOR
Andrew Langat
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Andrew Langat is an experienced content specialist in Leadership, Productivity, Education, Fintech, and Research. He is an avid reader and loves swimming as a hobby. He believes that quality content should be actionable and helpful.